How Steve Jobs’ Greatest Sales Pitch Sold a Vision to the World

Mar 09, 2025 |
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What if Steve Jobs’ most legendary sales pitch wasn’t for a computer, but for a vision for the future that would change the world?

How Steve Jobs’ Greatest Sales Pitch Sold a Vision to the World





What if Steve Jobs’ most legendary sales pitch wasn’t for a computer, but for a vision that saved Apple from disaster? In 1997, Apple was just 90 days from bankruptcy. Employees had lost faith. Customers had moved on. The company was on the brink of collapse.

Then, Jobs walked in and delivered a sales masterclass that every entrepreneur, salesperson, and business leader needs to hear.

In this video, you’ll learn the five biggest sales lessons from Steve Jobs, including:

  • The power of brutal honesty – why calling out problems builds trust
  • How to sell a vision, not just a product – the secret behind Apple’s resurgence
  • Why simplicity sells – how the iMac launch redefined marketing
  • Negotiating from strength (even when you have none) – the genius Microsoft deal
  • Selling an identity, not just a product – the “Think Different” campaign strategy

These sales lessons can transform your business, your career, and your ability to close deals.

Which of these sales lessons resonated with you the most? Drop a comment below—I want to hear from you.

Get 50% off the Stop Selling, Start Believing audiobook and ebook bundle here: https://salescoachinglab.com/courses/...

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#SteveJobs #SalesLessons #ThinkDifferent #Entrepreneurship #SalesTips #Marketing #Negotiation #Apple #BusinessStrategy00:00 IntroThe Fall of Apple and Steve Jobs' Returnduction

00:56 Steve Jobs' Brutal Honesty

02:50 Steve Job's Three-Step Comeback Plan for Apple

06:11 Why the iMac was Special

08:38 The Microsoft Deal that Saved Apple

10:41 The Think Different Campaign

12:18 Sales Lessons You Can Learn from Steve Jobs


Categories: : sales mindset, sales motivation

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