Body Language Basics in Sales
What will you learn?
Communicating with body language in sales
Build rapport quickly and set the tone for successful interactions.
REading Prospects' Body Language
Spot subtle signals that reveal interest, hesitation, or objections.
Avoiding Body language mistakes
Eliminate actions that make you seem untrustworthy or unconfident.
Using Body Language to Overcome Objections:
Adapt your approach based on non-verbal cues to reassure and persuade.
Closing with Congruence
Align your words and movements to make your pitch unforgettable.
Body Language in Virtual Sales
Master techniques to stand out and build trust in virtual meetings.
Unlock the Hidden Signals of Non-Verbal Communication to Build Trust, Overcome Objections, and Win Sales
As a salesperson, your words are only part of the story. The way you stand, move, and react speaks volumes—and your customers are listening, whether they realize it or not.
The Body Language Basics Course for Salespeople is your guide to mastering non-verbal communication and using it to gain the upper hand in every sales interaction.
Why Body Language Matters in Sales
Studies show that 93% of communication is non-verbal, with body language and tone playing a critical role in building trust and influencing decisions.
First Impressions Matter: Make an instant connection with clients using confident, approachable body language.
Gain the Competitive Edge: Read subtle cues that reveal what your prospect is really thinking.
Close with Confidence: Align your gestures and tone with your message to eliminate doubt and hesitation.
What You'll Learn
This course is specifically designed to help sales professionals:
Decode Customer Signals: Identify buying cues, hesitations, and objections before they even speak.
Build Trust Instantly: Use open, engaging body language to create a sense of connection and credibility.
Handle Objections Intelligently: Respond to non-verbal signs of resistance to keep the conversation moving toward the close.
Own the Room: Command attention and project authority in face-to-face meetings or virtual calls.
Spot Lies and Uncertainty: Learn to identify when a prospect is holding back or needs more convincing.
Who should take this course?
This course is perfect for:
B2B and B2C Sales Professionals: From software sales to real estate, learn techniques to win in any industry.
Sales Managers and Leaders: Train your team to communicate confidently and close more deals.
Anyone Looking to Increase Close Rates: Whether you're a seasoned pro or just starting in sales, this course will elevate your game.
What's Inclduded?
- Icebreaker
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
- Learning a New Language
- The Power of Body Language
- More Than Words
- Actions Speak Louder Than Words
- Case Study
- Module Two: Review Questions
- Head Position
- Translating Gestures Into Words
- Open Vs. Closed Body Language
- The Eyes Have It
- Case Study Module
- Three: Review Questions
- Poor Posture
- Invading Personal Space
- Quick Movements
- Fidgeting
- Case Study
- Module Four: Review Questions
- Facial Expressions
- Personal Distances
- Female Body Language
- Male Body Language
- Case Study
- Module Five: Review Questions
John Kaufman
Who is John Kaufman?
I am a serial entrepreneur and sales fanatic who has been a top 10% sales producer, mentor and consultant in the following industries:
- Screen printing
- Art Brokerage
- Web Hosting/ Managed Services
- Software
- IT Consulting
- Recruiting / Staffing
- Automotive Sales
- Talent Management
- Recycling / Green Products
- Social Media Management
- Commercial and Luxury Real Estate
- Insurance
Not Just Another Sales Guru
He’s a guy who’s been in the trenches, faced the challenges, and comes out on top. Over the past 30 years, John has built businesses from scratch, coached sales teams to break records, and developed sales strategies that have generated hundreds of millions in revenue. But his journey hasn’t been all sunshine and rainbows, and that’s what makes his story so powerful
Entrepreneurial Spirit
John started his career with big dreams and little money. His first business, a web hosting company called TBhost.com, grew at a staggering 100% annual rate for over a decade. After selling that company, he founded Nexmation, a consulting and staffing firm that worked with some of the biggest names in the world—IBM, Deloitte, FedEx, and more. Along the way, he’s built sales call centers, created killer sales scripts, and trained teams that consistently outperformed the competition.
Overcoming Challenges
But John’s story isn’t just about success. He’s also faced massive setbacks—bankruptcy, personal loss, and even a time when he had to rely on food stamps to feed his family. Yet, he didn’t let those moments define him. Instead, he used them as fuel to rebuild his life and career, eventually becoming one of the top sales agents at one of the largest Insurance Companies in the world and a multi-million-dollar real estate investor.
The Power of Belief
John’s secret? It’s not just about knowing how to sell—it’s about believing in yourself, setting clear goals, and refusing to give up. That philosophy is at the heart of his book, Stop Selling, Start Believing. Packed with actionable strategies, it’s a blueprint for anyone who wants to crush their sales goals, overcome objections, and build a life they’re proud of.
John’s writing and teaching cut through the fluff and get straight to what works. He’s lived every lesson he shares and tested every strategy in the real world. Whether you’re a seasoned sales pro, an entrepreneur, or just someone who feels stuck, John’s no-nonsense approach will show you how to level up your mindset, your career, and your life.
If you’re ready to stop making excuses and start making actual progress, John Kaufman is the mentor who will help you get there. His story is proof that it’s never too late to believe in yourself—and succeed.
Course Pricing
Basics of Body Language
per year
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Improve your communication and persuasion through a deeper understanding of body language.
